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Yankee Dental Hands On Jan 31
I am very excited to be presenting two 3 hour hands on programs at the Yankee Dental Congress in Boston, Jan 31. Sesame Communications is sponsoring and helping me present two sessions on social media...
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Why should they care?
From Seth Godin Should we read your press release or come to your gallery opening or take a sales meeting because it’s important, or because it’s important to you? Marketing is the art of seeing (and...
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4 Tips to Optimize Your Practice Listing on Yelp
From my friends at Sesame Communications. It seems the new iPhone defaults to Yelp not Google…hmmm. …in terms of the iPhone, it means Yelp reviews do matter when it comes to search results. via...
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Facebook Introduces “Graph Search”
A Guest blog from Deploy Dental. The opinions expressed are from Deply Dental not Dr. Larry Emmott. However I believe it is valuable for dentists to get various takes on technology issues in order to...
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Top Qualities Single Men and Women Seek in the Opposite Sex
Amazing, according to the linked survey both men and women rank teeth as the most important factor they consider when looking for a partner. Ever wonder exactly what attracts men and women? A new...
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Google+ the Second Most Popular Social Media Platform?
HT Susan Richardson from Sesame Communications There’s been a huge shift in the social media landscape. It’s no longer the duopoly that we’ve assumed it was for so long. The third big social media...
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Google SEO and You
If you are reading this blog you are (by definition) aware of the power of the Internet to spread information. The Internet has fundamentally changed how people seek and find information, which in turn...
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Research Briefs: What Works Online?
One of the big reasons I like working with Sesame Communications is that they do actual research on how people use the Internet and interact with dental websites. Follow the link below to get a summary...
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E-mail for Business Development
From Amex Open Forum: Quick question: Is the number-one marketing tool to grow your small business: Facebook, Google+, or Email via 10 Smart Ways to Grow Your Email List – OPEN Forum :: American...
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How is your UX?
UX or User Experience is a big part of how people use your practice web page: The field of User Experience Design has roots in human factors and ergonomics, a field that since the late 1940s has been...
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A Great Website is Useless
A website is useless if it attracts prospective new patients who never make an appointment or accept recommended treatment. Many dentists are spending considerable time and money on websites, SEO and...
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100 Tips from DentistryIQ
One Hundred Tips in one hundred words or less from DentistryIQ Here is my tip from the marketing section: Google yourself you’ll find three possibilities: Nothing: This is unlikely. Google is...
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Evaluating Facebook Home
A Guest blog from Deploy Dental. The opinions expressed are from Deply Dental not Dr. Larry Emmott. However I believe it is valuable for dentists to get various takes on technology issues in order to...
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Illinois issues regulations on how dentists can participate in Groupon
From the ADA: Illinois is the latest state to issue regulations on how health care providers, including dentists, can participate in social couponing websites without violating unethical fee-splitting...
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Sesame Upgrade
My friends at Sesame Communications have upgraded their website and launched the next generation of web design and SEO (search engine optimization) services. Web design includes a new responsive design...
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Top 10 Reasons People Don’t “Like” Your Facebook Posts
From Amex Open Forum: Your business is finally on Facebook, but no one seems interested in what you post. Find out why, so you can stop wasting time and start attracting fans. via Top 10 Reasons People...
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Top Websites in the United States
The top 10 US websites ranked by the number of visitors: 1 Google 2 Facebook 3 YouTube 4 Yahoo 5 Amazon 6 Bing 7 eBay 8 Wikipedia 9 Craigslist 10 LinkedIn Alexa – Top Sites in United States. All but...
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SEO vs. SEM: Which Should You Use?
From AMEX Open Forum: …when it comes to search engine optimization (SEO) and search engine marketing (SEM)—two of the core fields of Internet marketing. Are you up to speed on the differences between...
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Google+ and the Dental Office
A Guest blog from Sesame Communications The opinions expressed are from Sesame not Dr. Larry Emmott. However I believe it is valuable for dentists to get various takes on technology issues in order to...
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Colors and Branding
HT Naomi Cooper: The most prominent brands in the world are defined by their colors. Think of McDonald’s golden arches, the name Jet Blue, and UPS’ slogan, “What can Brown do for you?” These companies,...
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